The goal was to boost brand recognition creating an impactful and memorable pop up experience for this new luxury brand. Brainstorming we defined their level of luxury with event marketing, brand awareness, and co-branding.
We produced a pop up shop special and co-branded with luxury brand sneakers. We obtained sponsorships to increase social media presence.
Boost Brand Recognition
What We Did
Event marketing, Brand Awareness, Co-branding
Planned 6 Pop Up Shops
With Major Media Outlets
With Celebrities, Tastemakers And Influencers.
Showcased During NBA
All Star Weekend
And NY Fashion Week
Celebrity seen wearing the shoe laces include Malik Yoba, Lala and Carmelo Anthony.