Launching Ciroc Vodka in Miami, the goals included market to build brand awareness as well as brand development. We focused on promoting at luxury lifestyle with curated marketing events and video product placements.
Using our strategic partners and relationships with influencers and venues, we built the Ciroc brand identity in Miami, promoting with grassroots lifestyle marketing in the Miami’s finest restaurants, nightclubs, and hosting exclusive mansion parties hosted by celebrities and athletes.
Launch Ciroc Vodka in Miami Market
What We Did
Lifestyle Promotions, Brand Awareness, Event Marketing, Video Product Placement.
Cîroc Recorded Volume Sales
Of 2.1 Million 9 Liter
Cases Worldwide In 2012.
Foster Brand kickstarted the Ciroc Vodka movement in Miami, Florida.