The goal was to ‘Build to Sell’ a new brand to penetrate major markets different amongst a sea of large brands, specifically amongst Vodka, the most saturated liquor segment. We engaged in using influencing consumers that prefer the first to market, introducing a new concept of sparkling vodka to vodka enthusiast.
Managing explosive growth following Jamie Foxx “Blame It” music video, we created memorable brand experiences that resonate with the target audience to create a tidal wave of momentum using celebrity & athlete endorsements. Partnering with a publicist to ensure press coverage, we cross channel branded with luxury real estate sales.
‘Build to Sell’ A New Brand
What We Did
Celebrity & Athlete partnerships and endorsements, Cross Channel Branding
Producing unique event promo experiences, we expanded outside of the club to include city wide touch points with party buses hosted by professional models.
Stealth Marketing Programs
Developed contests with promo models with top club promoters in Miami, New York and Los Angeles, ensuring visibility in top clubs in VIP sections.
Over two dozen music videos and song mentions with top artists negotiating best lower prices for placements.
Sponsors with major annual events including New Years Eve, Super Bowl, Memorial Day, NBA All Star Weekend, and private parties for NBA star Dwayne Wade and Artist Lil Wayne.
Brand Valued At $50 Million
Sold To Diageo
And Expanded Into Latin Audiences.
Garnered endorsements from biggest celebrities including Eva Longoria, Mexican Artist Paula Rubio, Robin Thicke, Lil Wayne, Fat Joe, Fabolous, Ludacris, and Pit Bull.
Latin Billboard Awards
Party In Miami
The 3rd largest imported liqour brand in the United States in 2012, according to International Wine & Spirit Research.